About Us - Direct Lending Malaysia

At Direct Lending, we believe every hardworking adult deserves to have access to safe and affordable borrowing

But for many of us, the reality is contrary. Accordingly to the World Bank Report on Financial Inclusion in Malaysia (May 2017), only 25% of the adult population, and 15% in the B40 group, has formal bank borrowing.

For borrowers who are declined by formal banking channels, their current financing options are just not good enough. Many loan scammers or unscrupulous money lenders are readily to take advantage of their vulnerabilities. These are all well documented.

We started Direct Lending to change this, making safe and affordable loan accessible to every hardworking adult, helping them to address their needs or to fulfil their dreams.

Direct Lending is an online personal lending marketplace, enabling borrowers to find, apply and receive financing that best suit them. There are currently over 25 financing providers on the platform, ranging for co-orperatives (koperasi), Bursa Malaysia listed company, licensed moneylenders and credit communities registered under Kementerian Perumahan dan Kerajaan Tempatan (KPKT).

Direct Lending recently launched our Syariah compliant auto service financing which enable car owners to obtain financing to pay for their essential car repairs at workshop.

Direct Lending is a recipient of grant in 2019 from Cradle Fund Sdn Bhd, a government agency with a mandate to fund potential and high-calibre tech start-ups through its Cradle Investment Programme (CIP300) and graduated from Malaysian Global Innovation & Creativity Centre’s (MaGIC) Global Accelerator Programme in 2017.

Why Use Direct Lending?

FAST

Know your rate instantly. Get your funds in as fast as 2 working days*

SIMPLE

Find and apply the best loan suit your needs, anytime, anywhere

SAFE

Authorised marketing agent for reputable lenders in Malaysia. No upfront fee required

FREE

Our services are 100% free. We don't take any upfront fees from you at any time

CASH REBATE

Cash rebate from Direct Lending to make your loan more affordable

Milestones Achieved To Date

Over 100,000

Loan eligibility checking performed through Direct Lending platform

RM450,000+

Cash rebate bank-in to Direct Lending’s customers

90%

Approval rate of loan application submitted through Direct Lending

Client Testimonials

Customer reviews on our Google Business Page

“Best service. Personal loan transactions are processed well and fast”

“….Trusted and fastest medium for loan, Direct Lending!”

“Cepat, mudah, selamat dan perkhidmatan yg diberikan staff 100% percuma..”

Customer Testimonials

Customer reviews on our Google Business Page and Facebook

Meet the Direct Lending Team

Afiqah
Product
Skills junkie, secret bestie to Google

Aimi
Loan Specialist
UNITEN graduate, outdoorsy

Aisyah
Business Development
Millennial, late bloomer (still waiting)

Aiza
Operations
UM graduate, sports lover, small eater

Alia
Product
UiTM graduate, mathematician

Amira
Loan Specialist
UMT graduate, loves cat & ice cream

Atikha
Loan Specialist
ex-Politeknik, VIP

Dee
Loan Specialist
UiTM Graduate, love to help people

Fina
Video Editor
K-pop multi stan, devoted homebody

Hana
Operations
Financial maths, introvert

HK
Head of Product
Finance guy, love digital, foodie

Hidayah
Loan Specialist
UiTM graduate, coffee lover

Kah Hee
Software Engineer
Monash graduate, gamer

Ken
Business Development
Pet lover, NBA fan

Mandy
Marketing
Ex-banker, an INFJ

Nabila
Loan Specialist
Ailurophile, aesthetic, agile

Nadhirah
Product
Introvert & secretive

Nadia
Loan Specialist
1st team member, music fan

Niki
Marketing
Thrill junkie, sometimes punny

Rina
Loan Specialist
Abertay graduate, weird & curious cat

Sera
Marketing
BM240 clan, meme queen

Soon Tak
CTO
Eat, sleep, code

Vinie
Product
UM undergrad, adventurous

Wahidah
Operations
UiTM graduate, cat lover

Yik
Director
Ex-banker, father

Yoong Foong
Software Engineer
Code, gamer