Happy, seamless and personalised lending experience for all

Helping Malaysians address financial needs with ease.

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Safe and affordable borrowing for all

Direct Lending started in late 2016 as a digital lending marketplace platform, enabling borrowers to find, apply and receive financing from over 30 financing providers that best suits them in a safe and affordable manner. With the vision to provide a seamless financing experience for every hardworking adult, in March 2022, Direct Lending launched a Shariah compliant auto service financing which enables car owners to obtain financing at a workshop to pay for their essential car repairs instantly. In December 2022, Direct Lending further expand the business by offering financing to micro SME businesses

Our trusted partners & financiers

150,000

successful loan eligibility checks

RM 500,000,000+

safe financing disbursed

4,000+

5-star reviews from our customers

Our Journey

  • October 2016

    Launched digital lending marketplace, enabling borrowers to find, apply and receive financing that best suits them in a safe and affordable manner

  • April 2017

    Welcoming our first team member

  • October 2017

    Graduated from Malaysian Global Innovation & Creativity Centre's 1st Global Accelerator Program

  • September 2019

    Received RM300,000 Grant from Cradle Fund Sdn. Bhd., a government agency with a mandate to fund potential and high-calibre tech start-ups through its Cradle Investment Programme (CIP300).

  • November 2020

    Reached a total amount of RM100 million safe loan disbursed

  • June 2021

    Launch directbantu+ programe, an initiative to ease hardworking Malaysians’ financial burden with extra financial resources during this FMCO. Direct Lending collaborates with 7 organisations to offer income generation opportunities

  • August 2021

    Received moneylending license from KPKT

  • March 2022

    Launched Syariah compliant auto service financing, first of its kind financing

  • November 2022

    Reached a total amount of RM300 million safe loan disbursed.

  • December 2022

    Launched SME micro financing

  • January 2023

    Celebrated 100,000 loan eligibility checking

  • July 2023

    Receive Golden Bull Award

  • August 2023

    Collaboration with PETRONAS AutoExpert

Our Awards

Top Rising Star of 2023

Awarded by Fintech Frontiers Awards

Honoured for driving innovation and inclusion in digital financing.

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Emerging SME 2023

Awarded by Golden Bull Award

Awarded for our commitment to sustainable growth, innovation, and impact as a fast-growing SME.

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Best Use Of Technologies 2023 (Silver)

Awarded by The Star Outstanding Business Awards (SOBA)

Recognised for leveraging cutting-edge technology to lead financial innovation.

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Most Promising Growth Company (Merit Mention)

Awarded by Top in Tech 2024 (organized by MalaysiaKini and Digital News Asia and supported by MOSTI)

Celebrated for groundbreaking innovations and rapid growth in the fintech space.

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