At Direct Lending, we believe every hardworking adult deserves to have access to safe and affordable borrowing
But for many of us, the reality is contrary. Accordingly to the World Bank Report on Financial Inclusion in Malaysia (May 2017), only 25% of the adult population, and 15% in the B40 group, has formal bank borrowing.
For borrowers who are declined by formal banking channels, their current financing options are just not good enough. Many loan scammers or unscrupulous money lenders are readily to take advantage of their vulnerabilities. These are all well documented.
We started Direct Lending to change this, making safe and affordable loan accessible to every hardworking adult, helping them to address their needs or to fulfil their dreams.
Direct Lending is an online personal lending marketplace, enabling borrowers to find, apply and receive financing that best suit them. Financing products on our platform are Shariah-compliant and are provided by RCE Capital Berhad (a Bursa Malaysia listed company), Public Islamic Bank, Koperasi KOBETA, Koperasi KOPUTRI and Koperasi Ukhwah. In addition, we also collaborate with JCL Credit Leasing and other licensed lenders registered under KPKT.
Direct Lending is a recipient of grant in 2019 from Cradle Fund Sdn Bhd, a government agency with a mandate to fund potential and high-calibre tech start-ups through its Cradle Investment Programme (CIP300) and graduated from Malaysian Global Innovation & Creativity Centre’s (MaGIC) Global Accelerator Programme in 2017.
Why use Direct Lending?
Milestones achieved to date
Loan eligibility checking performed through Direct Lending platform
Cash rebate bank-in to Direct Lending’s customers
Approval rate of loan application submitted through Direct Lending
Customer reviews on our Google Business Page
“Best service. Personal loan transactions are processed well and fast”
“….Trusted and fastest medium for loan, Direct Lending!”
“Cepat, mudah, selamat dan perkhidmatan yg diberikan staff 100% percuma..”
Customer reviews on our Google Business Page and Facebook
Meet the Direct Lending Team
UNITEN graduate, outdoorsy
UNIKL graduate, city slickers
UiTM graduate, mathematician
MSU undergrad, explorer
UiTM graduate, happy-go-lucky
A polyglot, nerd
UiTM undergrad, excessively love cats
UiTM graduate, coffee lover
Youngest in the team, animal lover
Finance graduate, workout-holic
Finance graduate, baker
Ex-banker, an INFJ
Finance graduate, nature lover
1st team member, music fan
BM240 clan, meme queen
Eat, sleep, code
Marvel fan, food hunter
UM undergrad, adventurous
UM undergrad, pet lover