At Direct Lending, we believe every hardworking adult deserves to have access to safe and affordable borrowing
But for many of us, the reality is contrary. Accordingly to the World Bank Report on Financial Inclusion in Malaysia (May 2017), only 25% of the adult population, and 15% in the B40 group, has formal bank borrowing.
For borrowers who are declined by formal banking channels, their current financing options are just not good enough. Many loan scammers or unscrupulous money lenders are readily to take advantage of their vulnerabilities. These are all well documented.
We started Direct Lending to change this, making safe and affordable loan accessible to every hardworking adult, helping them to address their needs or to fulfil their dreams.
Direct Lending is an online personal lending marketplace, enabling borrowers to find, apply and receive financing that best suit them. Financing products on our platform are Shariah-compliant and are provided by RCE Capital Berhad (a Bursa Malaysia listed company), Public Islamic Bank, Koperasi KOBETA, Koperasi KOPUTRI and Koperasi Ukhwah. In addition, we also collaborate with JCL Credit Leasing and other licensed lenders registered under KPKT.
Direct Lending is a recipient of grant in 2019 from Cradle Fund Sdn Bhd, a government agency with a mandate to fund potential and high-calibre tech start-ups through its Cradle Investment Programme (CIP300) and graduated from Malaysian Global Innovation & Creativity Centre’s (MaGIC) Global Accelerator Programme in 2017.
Why use Direct Lending?
FAST
Know your rate instantly. Get your funds in as fast as 2 working days*
SIMPLE
Find and apply the best loan suit your needs, anytime, anywhere
SAFE
Authorised marketing agent for reputable lenders in Malaysia. No upfront fee required
FREE
Our services are 100% free. We don't take any upfront fees from you at any time
CASH REBATE
Cash rebate from Direct Lending to make your loan more affordable
Milestones achieved to date
Over 50,000
Loan eligibility checking performed through Direct Lending platform
RM450,000+
Cash rebate bank-in to Direct Lending’s customers
90%
Approval rate of loan application submitted through Direct Lending
Client Testimonials
Customer reviews on our Google Business Page
“Best service. Personal loan transactions are processed well and fast”
“….Trusted and fastest medium for loan, Direct Lending!”
“Cepat, mudah, selamat dan perkhidmatan yg diberikan staff 100% percuma..”
Customer testimonials
Customer reviews on our Google Business Page and Facebook
Meet the Direct Lending Team
Aimi
Loan specialist
UNITEN graduate, outdoorsy
Aini
Loan specialist
UNIKL graduate, city slickers
Alia
Product
UiTM graduate, mathematician
Amira
Marketing
MSU undergrad, explorer
Anis
Loan specialist
UiTM graduate, happy-go-lucky
Chyi
Product
A polyglot, nerd
Farzana
Marketing intern
UiTM undergrad, excessively love cats
Hidayah
Loan specialist
UiTM graduate, coffee lover
Isma
Loan specialist
Youngest in the team, animal lover
Lisha
Product
Finance graduate, workout-holic
Maisarah
Loan specialist
Finance graduate, baker
Mandy
Marketing
Ex-banker, an INFJ
Mei Boh
Loan specialist
Finance graduate, nature lover
Nadia
Loan specialist
1st team member, music fan
Sera
Marketing
BM240 clan, meme queen
Soon Tak
CTO
Eat, sleep, code
Syaz
Loan specialist
Marvel fan, food hunter
Vinie
Product
UM undergrad, adventurous
Xi Wen
Finance intern
UM undergrad, pet lover
Yik
Director
Ex-banker, father
Yoong Foong
Software Engineer
Code, gamer
Media coverage
Our trusted partners & financiers
