At Direct Lending, we believe every hardworking adult deserves to have access to safe and affordable borrowing
But for many of us, the reality is contrary. Accordingly to the World Bank Report on Financial Inclusion in Malaysia (May 2017), only 25% of the adult population, and 15% in the B40 group, has formal bank borrowing.
For borrowers who are declined by formal banking channels, their current financing options are just not good enough. Many loan scammers or unscrupulous money lenders are readily to take advantage of their vulnerabilities. These are all well documented.
We started Direct Lending to change this, making safe and affordable loan accessible to every hardworking adult, helping them to address their needs or to fulfil their dreams.
Direct Lending is an online personal lending marketplace, enabling borrowers to find, apply and receive financing that best suit them. Financing products on our platform are Shariah-compliant and are provided by RCE Capital Berhad (a Bursa Malaysia listed company), Public Islamic Bank, Koperasi KOBETA, Koperasi KOPUTRI and Koperasi Ukhwah. In addition, we also collaborate with JCL Credit Leasing and other licensed lenders registered under KPKT.
Direct Lending is a recipient of grant in 2019 from Cradle Fund Sdn Bhd, a government agency with a mandate to fund potential and high-calibre tech start-ups through its Cradle Investment Programme (CIP300) and graduated from Malaysian Global Innovation & Creativity Centre’s (MaGIC) Global Accelerator Programme in 2017.
Why use Direct Lending?
FAST
Know your rate instantly. Get your funds in as fast as 2 working days*
SIMPLE
Find and apply the best loan suit your needs, anytime, anywhere
SAFE
Authorised marketing agent for reputable lenders in Malaysia. No upfront fee required
FREE
Our services are 100% free. We don't take any upfront fees from you at any time
CASH REBATE
Cash rebate from Direct Lending to make your loan more affordable
Milestones achieved to date
Over 40,000
Loan eligibility checking performed through Direct Lending platform
RM350,000+
Cash rebate bank-in to Direct Lending’s customers
90%
Approval rate of loan application submitted through Direct Lending
Client Testimonials
Customer reviews on our Google Business Page
“Best service. Personal loan transactions are processed well and fast”
“….Trusted and fastest medium for loan, Direct Lending!”
“Cepat, mudah, selamat dan perkhidmatan yg diberikan staff 100% percuma..”
Customer testimonials
Customer reviews on our Google Business Page and Facebook
Meet the Direct Lending Team
Aimi
Loan specialist
UNITEN graduate, outdoorsy
Aini
Loan specialist
UNIKL graduate, city slickers
Alia
Loan specialist
UiTM graduate, mathematician
Amira
Marketing intern
MSU undergrad, explorer
Anis
Loan specialist
UiTM graduate, happy-go-lucky
Hakimi
Marketing
The content guy
Hidayah
Loan specialist
UiTM graduate, coffee lover
Isma
Operation
Youngest in the team, animal lover
Mandy
Marketing
Ex-banker, a melophile
Nadia
Loan specialist
1st team member, music fan
Pei Qi
Finance intern
TARC undergrad, gourmand
Soon Tak
CTO
Eat, sleep, code
Umi
Loan specialist
Ex-civil servant, fitness newbie
Vinie
Finance intern
UM undergrad, Adventurous
Yik
Director
Ex-banker, father
Yoong Foong
Software Engineer
code, gamer
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