Our Promises
Our Mission
To bridge the credit gap and foster financial inclusion through a sustainable and scalable digital financing.
Our Vision
To be the go-to platform addressing the financing needs of every hardworking adult, delivering a happy, seamless and personalised lending experience anytime, anywhere.
Our Promise
Applying for a loan can be stressful. We’re here to help.
You are Our Priority
We aim to deliver financing solution that best address your needs
Convenience
Helping you from A-Z with our dedicated loan consultants.
Transparent
Transparent rate with no hidden cost
Free
Our services are 100% free. We don’t take any upfront fees from you at any time.
Our Values
Everything that we do at Direct Lending revolves around our core values. Rooted in the fundamentals, we ensure that our values follow us when we interact with our customers or even with each other.
Start With Why
Understanding the rationale behind any decision made help us make sound choices and this in turn help us effectively manage your needs better.
Direct Jer
We approach situations with openness, transparency and honesty to bridge trust.
I Second, Customer First
You are the superstar in our show. On a mission to deliver the WOW experience to you, we definitely aim to please.
Respect Others & Ourselves
We believe in fostering a culture of mutual respect at Direct Lending. Everyone is treated equally and has an equal chance to succeed.
E(yi) One for All, All for Ones
We want everyone to support and motivate each other. We are a team.
Change
Be Curious Like a Child and Learn from our Mistakes. We encourage a growth mindset. We should constantly look for ways to improve from our mistakes and do better.
Tahan Lasak (grit)
While the notion of nothing is easy in life remains trues, we strive to challenge ourselves to come back stronger every time.